Introducing FUN into the most routine activities can make an enormous impact - VolksWagen Fun Theory Case

What is the essential part of the game experience? Of course, it is the FUN component. A game must be fun to be a game: there is nothing to engage the player otherwise But what is fun? Very hard to define indeed! We can try to identify some of the activities that induce the feeling of fun:

• ·      Winning something or prevailing over somebody;
• ·      Overcoming an obstacle;
• ·      The feeling of progression;
• ·      Ability to express oneself;
• ·      Receiving recognition;
• ·      Serious issues addressed and resolved;
• ·      Collaboration.

There can be many others as well. A good example is the application of Fun concept to routine everyday issues can be seen is the VolksWagen Fun Theory award winning project. In essence it was an action to facilitate safe driving. But they did add a bit of fun to it.

Speed traps were introduced on several roads in Sweden. the traps captured both the drivers that violated and followed the speed limits. Some of the money that was received in the form of fines from the violators was distributed in the form of a lottery among those who did not violate the limit. The campaign had excellent results.

This event had the elements of Winning, Recognition, Collaboration and Solving issues. Check out some other interesting concepts like the Music stairs to encourage fitness, Animated trashcans no encourage responsible waste managing and others! Check out the site and the most awewome video!

http://www.thefuntheory.com/