In order to find ways to enhance the sporting experience for the amateur sportsmen, I started off to find what motivates young adults to go to the gym. My assumption was that there were some factors or actions that can significantly increase the motivation of a person going to the gym. The survey was designed to assess the relevance of such factors as Sporting results progression, Competing with friends, Training to participate in competitions, Awards and recognition, Encouragement from friends and family, Visible changes in appearance and Workout with a partner. Click HERE to see the ultimate purpose of the survey, Gamification elements investigated and some of my considerations that were incorporated into its design.
As it can be seen from the chart on the left, over 90% of the interviewees considered the Appearance and the Results progression factors as relevant, quite relevant or extremely relevant for their motivation to go to the gym. Other important factors were the Encouragement from friends and family for the fact that they are doing sport (74%), Receiving awards and recognitions (63%) and Participating in competitive sporting events (61%). It is important to note that even the lesser important factors like Competing with friends and Having someone to work out with were still considered important with 50% and 40% of people considering them relevant for their sporting experience.
Though the implications of this division are still to be examined, it is clear that for the purposes of sporting motivation there is not a "one size fits all" solution. The presence of a large moderate population is fairly important from the point of view of targeting, while the other groups are also significant and the design specific goods, services and solutions to target them is likely to be viable. Under the Other motivating factors the interviewees put in factors that generally go in line with this division. It is worth mentioning that weather conditions, scheduling and time management issues were by far the most important issues that were limiting the enjoyability of the sporting experience.
Thank you for your participation and stay tooned while my project goes into the PROTOTYPING STAGE! While you are waiting, please check out other readings in my blog!
Some of the factors were perceived as extremely relevant by the interviewees, while others were considered irrelevant. Perceiving Visible changes in own physical appearance and observing the Progression of sporting results received very high relevance ratings. These factors were relevant to most interviewees and the relevance levels for these factors were assessed as either high or very high.
At the same time, the factors like Competing with friends on results and Having someone to work out with were generally irrelevant for the interviewees, who even if considered them relevant, assigned low relevance rating of Somewhat relevant and Relevant. Other factors were somewhere in between these two extremes.
As it can be seen from the chart on the left, over 90% of the interviewees considered the Appearance and the Results progression factors as relevant, quite relevant or extremely relevant for their motivation to go to the gym. Other important factors were the Encouragement from friends and family for the fact that they are doing sport (74%), Receiving awards and recognitions (63%) and Participating in competitive sporting events (61%). It is important to note that even the lesser important factors like Competing with friends and Having someone to work out with were still considered important with 50% and 40% of people considering them relevant for their sporting experience.
The above graph gives us some interesting insights into the motivation of the people. Interestingly enough 81% of the people consider the results progression to be very important (quite relevant and extremely relevant ratings), while only 31% of the people are actually willing to share those results. On the back of that, 40% of people considered the Encouragement from friends and family for the fact that they are doing sport to be very important, but still the data implies that most of the people may still be embarrassed to share the result.
Importantly, the analysis o disaggregated data strongly suggests that the people in terms op their motivational map can not be fit just into one profile than one profile, thought, of course, the leading two motivating factors described above, are shared by virtually all interviewees. Though some of the motivational factors did not receive high relevance ratings from interviewees overall, a significant number of people still felt very strong about them being able to enhance their sporting experience. On the competitive side 39% of people felt that participating in competitions is very important as well as 38% felt that being awarded and recognized really motivates them. On the social side 40% felt very strong about being encouraged and 21% needed a workout partner to be motivated.
I further continued with my analysis and found out that 24% of the interviewees assigned above mean ratings to all 3 competitive motivating factors, namely Competing with friends, Train to participate in competitions, Awards and recognitions. At the same time 23% assigned above mean ratings to the both social motivating factors: Encouragement from friends and family and Workout with a partner. Considering that all the groups are exclusive, it allowed us to identify three main motivational profiles for the population.
Though the implications of this division are still to be examined, it is clear that for the purposes of sporting motivation there is not a "one size fits all" solution. The presence of a large moderate population is fairly important from the point of view of targeting, while the other groups are also significant and the design specific goods, services and solutions to target them is likely to be viable. Under the Other motivating factors the interviewees put in factors that generally go in line with this division. It is worth mentioning that weather conditions, scheduling and time management issues were by far the most important issues that were limiting the enjoyability of the sporting experience.Thank you for your participation and stay tooned while my project goes into the PROTOTYPING STAGE! While you are waiting, please check out other readings in my blog!
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