BeFit Challenge Part 1. - Setting up the exercise

I decided to tackle the problem of maintaining and increasing workout motivation using the Gamification tools. The ultimate goal is to create an App that would record the sporting results of person and would motivate people to work out. The business application may be data analytics and potential customer identification for Sporting goods and Nutrition companies.

I created a survey to assess the importance and relevance of certain Gamification elements to the problem (Annex 1.).  The survey was circulated among the key 25-35 demographic group and the testing was designed in such a way to negate the effect of possible biases during the procedure. The respondents were randomly selected and the reply rate was 80%. Overall, the questions were designed to capture what people feel towards certain gamification elements rather than inquiring what people might want to see in an App. And, of course there was the restriction of 10 questions that could be asked.

The selected Gamification tools included:

•  Progression metrics
• Leaderboards
• Comparison of results and competitions among the circle of the participant (friends and family)
• Challenges and competitions among unlimited number of participants
• Badges, rewards and achievements
• Social interactions (qualitative)
• Photographic displays of success
•  Cooperation
• Goal setting and prioritizing

The possibility to add additional factors was also incorporated into the survey. The results would be used to determine the positioning of content in the App. Stay tuned for the survey results and the the Gamification solution to the problem, based on the research results!

Annex 1. Survey questionnaire.

The link to the online questionnaire

When doing sports or working out there are some factors that encourage or discourage you. Please rate the relevance of each factor for you from 1 to 5 within the range of 1 being completely irrelevant and 5 being extremely relevant for you. [+] – Encouraging factor and [-] – Discouraging factor

1. [+]  Personal results progression (Faster, Stronger, Better)
2. [+]  Comparing results with friends and competing with them
3.  [+]  Participation in sporting competitions and events (train to do well in the event)
4. [+]  Sporting feats and achievements (i.e. climbing specific mountains, running certain distances per day or month)
5.  [+]  Encouragement from friends and family on the fact of you participating in a sport or just working out
6.  [+]  Visible changes in body (muscle growth, body fat decline)
7. [+]  Other things that encourage you
8.  [-]  No workout partner available
9.  [-]  Problem in setting new goals and challenges
10. [-]  Other